We're being straight with you. Our website uses cookies and similar tracking technologies. Not the chocolate chip kind, unfortunately. These are small text files that help us understand how people interact with our algorithmic trading platform and improve your experience when you visit rippletechflow.com.
This policy explains what we track, why we track it, and what control you have. We believe in transparency, so we've written this in plain language instead of hiding behind legal jargon.
What Are Cookies Anyway
Cookies are tiny text files that websites store on your device. They remember things about your visit so you don't have to start from scratch every time you come back. Think of them as your website's memory.
When you visit our site, we place these files through your browser. They contain information like your preferences, session details, and how you navigate through our platform. Some stay for a single session. Others stick around longer.
We also use similar technologies like web beacons and pixels. They work differently than cookies but serve similar purposes—helping us understand user behavior and improve our service.
Types of Tracking We Use
Essential Cookies
These keep the site functional. They handle things like security, load balancing, and basic navigation. Without them, parts of our platform simply wouldn't work. You can't opt out of these because they're necessary for basic operation.
Functional Cookies
These remember your choices—language preferences, display settings, or login information. They make your experience more personalized and save you from repeating the same actions every visit.
Analytics Cookies
We track how visitors use our site. Which pages get the most traffic. Where people click. How long they stay. This data helps us identify problems and improve the platform's usability.
Performance Cookies
These monitor technical performance—page load times, error rates, and system responsiveness. They help us spot technical issues before they become bigger problems for our users.
What We Actually Track
Here's what information these technologies collect when you use our platform:
- Your IP address and general location (country or city level, not your exact address)
- Browser type and version, operating system, and device information
- Pages you visit on our site and how long you spend on each page
- Links you click and features you interact with
- Referral source—how you found our website
- Login status and session information for authenticated users
- Technical performance data like load times and error messages
We don't track your personal trading strategies, account balances, or financial information through cookies. That sensitive data is handled separately with much stricter security protocols.
Why We Track This Information
Platform Improvement
We analyze usage patterns to identify which features work well and which ones confuse people. If everyone abandons a particular page halfway through, that tells us something needs fixing.
Security and Fraud Prevention
Tracking helps us spot suspicious activity. Multiple failed login attempts from different locations. Unusual navigation patterns. These can indicate security threats that we need to address quickly.
Technical Optimization
Performance data shows us where the platform slows down. Maybe certain pages load slowly on mobile devices. Or specific features cause errors in particular browsers. This information guides our development priorities.
User Experience Enhancement
We want to understand how people actually use our algorithmic trading platform. Not how we think they use it, but their real behavior. This helps us design better workflows and more intuitive interfaces.
Managing Your Cookie Preferences
You have control over most cookies. Not all of them—some are essential for the site to work—but you can manage the optional ones.
Blocking all cookies will limit your experience on our platform. Some features might not work properly, and you'll need to re-enter preferences every time you visit. But that's your choice to make.
Third-Party Tracking
We use some third-party services that place their own cookies. Analytics tools, for instance. These services have their own privacy policies that govern how they handle data.
We're selective about which third parties we work with. They must meet our standards for data protection and privacy. But once they place cookies on your device, their policies apply to that data.
You can opt out of many third-party tracking services through browser settings or tools like the Network Advertising Initiative opt-out page.
Data Retention
Different cookies have different lifespans. Session cookies expire when you close your browser. Persistent cookies can last months or even years, depending on their purpose.
We regularly review and delete outdated tracking data. Analytics information is typically retained for 26 months before being automatically purged. Essential cookies last only as long as needed for security and functionality.
You can delete cookies manually through your browser settings at any time. This removes stored data from your device, though new cookies may be placed on your next visit.
We update this policy occasionally as our tracking practices evolve or regulations change. When we make significant changes, we'll notify users through our website or email.
The "Last updated" date at the top of this page shows when we last modified this policy. We recommend checking back periodically if you want to stay informed about our tracking practices.
Questions About Our Cookie Policy
If something in this policy isn't clear, or you have specific questions about how we track and use data, reach out to us. We're happy to provide more details.